Beginner’s Guide To Periscope: What You Need To Know

Megan Pruitt

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A quick search on Twitter reveals that many people are asking, “What the heck is Periscope?” I am going to try to break down the platform for you on a very basic 101 level. I often see a trend of resistance when a new platform becomes popular. I urge you to give Periscope a try; I think it’s amazing.

What is Periscope?

I want you to think of Periscope as your own live TV station. In more technical terms, Periscope is a live video streaming platform, and I think it is the missing link of social media that many marketers have been waiting for.

What does Periscope do?

Periscope (owned by Twitter) is a platform that allows you to video-record and broadcast to anywhere in the entire world. If you have ever been on Skype, it is a similar experience but, instead of video conferencing with one person, you can stream to the masses.

Who is on Periscope?

One million users joined Periscope in its first ten days. From my observations, Periscope is a completely mixed bag of ages, genders and personalities. In my professional marketing opinion, I feel that this is a platform that will transcend a wide variety of audiences. I can’t wait till Periscope reveals more usage statistics!

What is the Periscope lingo?

So, just like any other social media platform, Periscope has its own language, and my advice is don’t be intimidated. It is just the same as liking and following on Facebook or retweeting and mentioning on Twitter.

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Let’s jump into some terminology:

  • Scoper – A person who is on the Periscope platform
  • Scope – Each time you live-broadcast a session, you are creating a scope. Think of a scope as an individual broadcast session.
  • Hearts – One way Scopers show their love is by tapping on the screen and giving a broadcaster hearts. Periscope will tally up the amount of hearts each user has, and the color of the hearts will correspond with the color assigned to your account.
  • Replay – Currently, Periscope gives the option for Scopers to have their broadcast recorded so other scopes can replay the broadcast.
  • Follow – Scopers follow each other. It is no different than liking a page on Facebook, connecting with a user’s profile on LinkedIn, or following a user on Twitter.

You can sign up with Periscope in two ways. First, you can use Periscope in conjunction with your Twitter account, and second, you can even create a Periscope account by using your cell phone number.

Personally, if you have a Twitter profile, I would for sure use Periscope in conjunction with your account. Each time you scope, you will have the option to push a notification to Twitter in an effort to gain a larger audience.

I think as the platform grows and improves that you will be able to follow Periscope users Twitter profile from the Periscope platform.

periscope heart

What do people broadcast?

Anything and everything. I documented one night of periscope adventures in another blog post, but to give you an idea, I am going to open Periscope right now and list out a bunch of titles of broadcasts. I will include the good, the bad, and the ugly to give you an accurate representation of the platform.

  • “Here are 35 of my social media beliefs. How many do you agree with?”
  • “30 video topic brainstorm”
  • “Saturday morning heading to the #farmersmarket”
  • “Join me for my 2nd #Yogascope!”
  • “Walking to Notre Dame, early morning”
  • “Impressive Presidential motorcade passing by me right now in New York City. Wave to Obama with me!”
  • “Waiting to pump gas at BJ’s. Quick question for you”

If you’re hesitant to start using Periscope, don’t be nervous! The majority of Periscope users are newbies, too, and I promise you that, with practice, your scopes will become better and more natural. If you are struggling for the subject content, simply announce that it is your first scope and be honest. Each and every person on Periscope has been in your situation.

Why am I so passionate about Periscope?

Time to geek out for a minute… I am obsessed with this platform. I have made a career in social media since businesses first joined Facebook. I was one of the first social media managers managing accounts such as Pep Boys, QVC, Party City, Lane Bryant and many more. I have not been this excited about a “social media” platform in a very long time.

The business applications of this platform are insane. The power of transparent technology will be the next evolution of determining whether a business can be successful or not. Periscope can be used by any brand in new and extremely creative ways. Live streaming technology is the new frontier, folks!

Even more exciting, it reminds me of the early days of Facebook before the platform monetized and placed their focus on making money. Despite celebrities, users have a clean slate to step out really and be popular.

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7 Tools That Will Save You 5+ Hours Each Week

By Heidi Thompson

Most of the time, when people say they’re too busy, they’re just not organizing their tasks properly. I hear people tell me all the time how hard it is to keep up with their email or social media or about a million other things, but it’s not if you use the right tools and approach it strategically. There are lots of tools that will help you make the most of your time but these 7 tools easily save me 5 hours per week at the very least. That’s a bare minimum of 20 hours per month or 240 hours per year. Imagine what you could do with that kind of time!

 

Unroll.me

I subscribe to a lot of emails and I love reading them but they can be distracting. Unroll.me has allowed me to create an actual system for going through all of the great emails I get. Every afternoon, Unroll.me sends me a digest of the emails I got in the form on 1 single email. That allows me to take 30 minutes to go through it all at once at a time that works for me. If you use Google Apps to host your email, check out Unroll.me here.

 

Buffer

Social media can be a huge time-suck for people and it’s easy to get lost in it. That’s why I knew I had to figure out a way to scale back the amount of time I spent on social media while still sharing great content. I had been using Hootsuite to schedule posts but it’s not the easiest way to schedule them so that didn’t stick. I came across Buffer and it has totally changed the way I use social media. It let’s me schedule posts to my Twitter account, Facebook page, Google+ profile and LinkedIn profile with the click of a button. Now I only spend about 30 minutes each week scheduling my social media posts.

 

Google Calendar

In order to make sure I get everything done, I use Google Calendar to manage my schedule. I actually make appointments with myself and treat them as appointments with other people. Let me explain. If I know I need to write 3 blog posts this week, I’ll put a 2 hour appointment in my calendar. Now I’m not meeting with anyone but if I schedule it, I know I’ll do it. Also, I’m horrible in the morning so if I don’t have my day planned out the night before, I’ll just be totally lost until about noon. When I start my day, I can see exactly what I need to do and when so I don’t have to waste any time figuring that out.

 

ScheduleOnce

Do you find yourself going back and forth with people trying to decide when to meet? ScheduleOnce lets you make your calendar available to whoever you give the link to. They can choose a few times for you to approve which elimates the back and forth emails trying to choose a time.

 

iDoneThis

iDoneThis keeps me accountable and reminds me just how much I have accomplished. At the end of the day I get an email from iDoneThis asking me what I got done today. It connects to Google Calendar which keeps me accountable to the appointments I’ve made there. When I feel like I’m not getting anywhere and I’m just spinning my wheels, I can refer to iDoneThis and see all the things I’ve actually done. If you have an assistant or a team, they can report what they accomplished too.

 

SelfControl (Mac only) or Freedom

When you don’t have self-control, these apps force you to. Both of these apps will block out distractions (like Facebook, email, whatever you choose) for a set amount of time and they will not allow you to access them until that time is up. No more getting sucked into Facebook or watching cat videos and wondering where all the time went!

Trello

Trello is a great tool that allows you to see everything that you need to do, are working on and have done already at a glance. It’s incredibly flexible and works like a digital whiteboard. Creating a board for each wedding you’re working on could be a great way to stay on track

Mobilization for your business today

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By Linda Boatman

Mobile apps are here to stay. Many of us engaged daily with some form of mobile apps for communications, social comfort, payments, updates, media, and the latest trends. Our phone ia a vital tool and we don’t leave home without. Most of us will invest in a top of phone or tablet to keep our social presents. We access the internet from our mobile device in a matter of seconds and use them more that desktops or laptop.

Here a list of the top applications (apps) to grow, run and keep your business going.

apps

  1. A card reader to process payments with a tablet or phone, Square.
  2. Create your own blog from anywhere, Tumblr.
  3. Keep track of the people and post that matters to you.  Inbox for Twitter, Facebook, Email, and LinkedIn, Cloze.
  4. Get a smart assistant to get things done or you, Easilydo.
  5. Intelligent solution for document,  scanning for small businesses and organizations, CamScanner.
  6. Best password manager in one place, Dashlane.
  7. Create a budget and manage your money, Mint.
  8. Control doors, lights, automate electronics with SmartThings.
  9. Turn ordinary moments into quality videos, Montaj.
  10. Keep track of receipts, your time and mileage for your business with Expensify.
  11. A mobile for your phone to navigate real-time traffic, maps and turn by turn direction, Waze.
  12. Record calls for later, share files together, create conference calls and meeting Speek.